You already get Steam keys free. Let creators sell them.
Request keys in Steamworks, deliver them from your own Shopify store, and pay only when a sale ships.
Front Store never sees your keys. Keep your Steam price.
- Request keys in SteamworksFree from ValveYou
- Sell them from your Shopify storeA key-delivery app emails each keyYou
- Creators and clippers bring buyersYour commission is paid per saleFront Store
- The buyer redeems on SteamActivate a Product on SteamBuyer
Before you go live
Two things must be switched on. The rest is optional.
- A key-delivery app is installed RequiredIt emails each key after payment and marks the order fulfilled.
- The consent step is on at checkout RequiredBuyers agree that a sent key cannot be cancelled. Without it, UK and EU buyers keep the right to cancel.
- Say who you are (optional)Developer, publisher or authorised retailer. Creators see what you declare.
- Sell merch too? Same account.Physical products show delivery and returns. Digital ones show “emailed after payment”.
Keep your Steam price and still win the click
Steam's rules mean you cannot be the permanently cheaper place. Give creators a reason that is not a discount.
An exclusive bundle at the same price
Key plus soundtrack, wallpapers or a Discord role, on the creator's link only.
A launch-week rate
Raise the creator rate for the first week or two of a release. Creators see the end date.
A clip kit for clippers
Trailer, vertical gameplay captures, a few seconds of hook footage and permission to reuse them.
What creators are used to being paid
You set the rate on each game.
| Who sells | Creator's cut | Why |
|---|---|---|
| Key retailers | 3 to 5% | They buy keys wholesale and keep a thin margin. |
| You, selling your own keys | We suggest 25% | Valve takes no cut on keys, so you can pay creators far more. |
Questions studios ask
Does Front Store touch my keys?
No. Your store's key-delivery app sends them. Front Store never stores, shows, prices or delivers a key.
Is Front Store part of Steam?
No. Front Store is an independent marketplace. The keys are Steam keys, and buyers redeem them in Steam.
What if a buyer disputes the payment?
Payments happen on your Shopify checkout, so a dispute goes to your own payment provider, the same as any other order in your store.
Is this a grey-market site?
You can tell creators who you are. Until Front Store has checked it, creators see “Brand says: sold by the developer”. Once Front Store has checked it, they see “Developer · checked by Front Store”.
Ready to put your game in front of creators?
Install Front Store on your Shopify store. Nothing to pay until a sale ships. Every figure is shown before you go live.